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Services

Advertising services built for measurable outcomes.

Engagements are scoped to the business. Some clients need one part of the stack; others need the full system managed end to end.

Meta Advertising

Campaign strategy, media buying, optimization and performance analysis across Meta's advertising ecosystem.

  • Account and campaign structure
  • Budget allocation and pacing
  • Audience and placement strategy
  • Catalogue and product-level advertising

Performance Marketing

Data-driven acquisition strategies focused on measurable business outcomes.

  • Acquisition planning against unit economics
  • Funnel-stage budget decisions
  • Efficiency and scale trade-offs
  • Ongoing performance review cycles

Creative Testing

Systematic testing of hooks, formats, messaging, offers and creative concepts.

  • Test plans with defined variables
  • Format and placement variation
  • Offer and message testing
  • Creative fatigue monitoring

Conversion Optimization

Improving the journey from advertising click to customer action.

  • Landing page and offer alignment
  • Add-to-cart and checkout drop-off review
  • Form and lead-flow friction analysis
  • Post-click experiment planning

Marketing Analytics

Connecting advertising performance with business metrics to identify opportunities and weaknesses.

  • Measurement and tracking review
  • Platform vs. business data reconciliation
  • Cohort and product-level analysis
  • Diagnosis of underperforming spend

Campaign Strategy

Structured planning across campaigns, audiences, creative direction and measurement.

  • Objective and KPI definition
  • Campaign architecture
  • Creative direction briefs
  • Testing roadmap

E-commerce Growth

Advertising strategies designed for online stores and product-based businesses.

  • Catalogue and feed-driven campaigns
  • Product and margin-aware prioritisation
  • Average order value considerations
  • Repeat purchase and retention inputs

Performance Reporting

Clear reporting focused on actionable insights rather than vanity metrics.

  • Reporting aligned to agreed KPIs
  • Plain-language interpretation
  • Recommended next actions
  • Review cadence agreed per engagement

Scope

What we don't promise.

We don't sell guaranteed results, fixed return figures or platform certifications. Advertising performance depends on the product, offer, margins, market and tracking already in place — and we discuss those honestly before any engagement begins.

Not sure which part of the stack you need?

Talk to Kairova